Universal Audio Little Labs Voice Of God: Now Available Natively!
TL;DR: Universal Audio’s Little Labs Voice Of God bass resonance plugin is now available as a native plugin — no UAD hardware required. It’s currently 50% off at $99 $49 during the introductory sale. If you’ve been wanting that broadcast-style low-end weight on vocals, kicks, and bass, grab it while the intro pricing lasts.
What Is the Little Labs Voice Of God?
The Little Labs Voice Of God is a bass resonance and proximity effect processor developed by Universal Audio, based on the original analog hardware designed by Jonathan Little. The concept is rooted in the rich, chest-heavy low end that broadcast microphones gave to classic radio announcers. It uses a resonant high-pass filter to add focused weight and body to audio sources — think controlled low-end thump rather than boomy mud. Engineer Joe Barresi collaborated on the original hardware design.
Previously available only for UAD hardware owners, Universal Audio has now released it as a fully native plugin. That means anyone can run it on their CPU — no Apollo interface or UAD Accelerator card needed.
Key Features
- Three selectable center frequencies (40, 100, 200 Hz) — Quick starting points that cover everything from sub-bass rumble to upper-bass warmth.
- Frequency sweep control — Fine-tune the exact resonance point between the fixed frequency options for precision dialing.
- Up to 18 dB of resonant boost — Significant headroom for adding weight, from subtle chest resonance to full low-end slam.
- 24 dB/octave high-pass filter — The steep roll-off below the resonance point keeps things tight and controlled, cutting mud while boosting thump.
- Native processing — Runs on your computer’s CPU with no proprietary hardware required.
- Also included in UA Spark and UAD Vault — Subscribers to these UA plans already have access.
What Producers Are Saying
The Voice Of God has been a known “secret weapon” in pro audio circles for years — the hardware version developed a cult following among mix engineers working on vocals and drums. Now that native access removes the hardware barrier, interest is growing. Community discussions are still building around the native release specifically. Check KVR or Reddit’s r/AudioProductionDeals for early impressions and hands-on feedback from native users.
Who Is It For?
- Vocal producers and podcasters — Designed to add broadcast-style chest resonance and authority to voice recordings without muddying up the mix.
- Beat makers and hip-hop producers — The 40 Hz center frequency and 18 dB boost make it a strong candidate for adding sub-weight to 808s and kicks.
- Mix engineers — The resonant high-pass approach lets you simultaneously cut mud and boost punch, which is useful across full mixes.
- Existing UAD users going native — If you’ve relied on this plugin through your Apollo, the native version means you can free up DSP and use it in any DAW session.
Pricing & Deal Details
| Regular Price | Deal Price | You Save |
|---|---|---|
| $49 | $50 (50% off) |
This is introductory pricing tied to the native launch. UA doesn’t always run steep discounts on individual plugins outside of major sales, so 50% off at launch is notable. Existing UADx owners may also be eligible for special upgrade pricing — check your UA account for details.
The plugin is also included in the UA Spark subscription and UAD Vault, so if you’re already subscribed, you may already have access.
Verify current pricing on the product page — deals can change.
Alternatives at a Glance
| Name | Price | Key Difference |
|---|---|---|
| Waves LoAir | Check current price | Subharmonic generator that creates new frequencies below the source, rather than boosting existing ones |
| bx_subsynth (Plugin Alliance) | Check current price | Adds synthesized sub-bass content with more tonal shaping options |
| Variety Of Sound BootEQ mkII | Free | Basic low-end shelf/boost within a channel strip — less focused than a dedicated resonance tool |
If you specifically want the proximity-effect-style resonant boost that the Voice Of God is known for, neither subharmonic generators nor basic EQ shelves replicate that exact behavior. If you just need general sub-bass enhancement and budget is tight, a subharmonic synth plugin covers broader ground.
FAQ
Q: Does the Little Labs Voice Of God require UAD hardware to run? A: Not anymore. The native version runs on your computer’s CPU — no Apollo or UAD Accelerator needed.
Q: What plugin formats does it support? A: Check the official UA product page for the latest format compatibility (VST3, AU, AAX). UA’s native plugins generally support major DAW formats.
Q: Is it included in UA Spark? A: Yes. The Voice Of God is included in the UA Spark subscription and UAD Vault, so subscribers already have access.
Q: What are the system requirements? A: Check Universal Audio’s official site for current system requirements and OS compatibility.
Get the Deal
The Little Labs Voice Of God at 50% off — $49 instead of $99 — is a solid entry point for a plugin that’s been a pro mixing staple for years. Native access removes the last barrier. Grab it at Thomann →
Prices shown are approximate. Verify current pricing on the product page before purchasing.